01
Research strategy
Frame the decisions that matter, establish a point of view, and design learning plans that make uncertainty manageable.
Current role: Versant · 2025–present
I help teams make better product decisions by understanding the people behind them.
I bring 25+ years of research leadership across consumer, enterprise, health, and emerging technology—turning behavior into clear, actionable direction.
How I work
Research that moves work forward.
02
Generative discovery
Uncover motivations, mental models, and real-life context through interviews, fieldwork, diary studies, and mixed methods.
03
Evaluative learning
Test concepts and experiences to validate assumptions, quantify improvement, and guide confident iteration.
04
Influence & alignment
Translate insight into a shared story, practical recommendations, and decisions product teams can act on.
Case studies & work samples
Evidence of the thinking behind the work.
These examples are intentionally public-safe: they show research framing, method choices, and impact without exposing current confidential work.
Open the complete public case-study collection01 / Chewy
Understanding pet-parent use of technology
Could a transactional app become a more useful, trusted presence in everyday pet care?
- Approach
- Literature synthesis, month-long diary study, depth interviews, a survey, and opportunity workshops.
- What changed
- A multi-year direction for a more supportive app experience, with inputs to personalization, proactive content, and emerging care needs.
02 / Amazon
Rethinking payments through a cultural lens
How might global payment experiences reflect local financial realities rather than Western defaults?
- Approach
- Replanned ethnographic fieldwork across 12 countries into remote depth interviews and market-specific opportunity workshops.
- What changed
- Challenged core payment assumptions and informed market-specific thinking, including cash and installment-payment needs.
03 / Meta
Future of the metaverse
Combined industry review, subject-matter experts, consumer and developer research, and surveys to clarify viable use cases, adoption concerns, and tooling opportunities.
04 / Uber
Discovering small businesses
Reframed an enterprise-oriented product around a rapidly growing small-business audience through interviews, behavioral segmentation, survey research, and opportunity workshops.
05 / Enterprise UX
My Service Desk redesign
Established a usability baseline, guided iterative design, and measured a 21% perceived-usability lift after launch—alongside stronger self-service adoption.
06 / Enterprise UX
Complex-data experiences
Turned specialized manufacturing analysis into focused user stories and visualizations through interviews, participatory design, and iterative evaluation.
Research skills & expertise
A flexible practice, built for the question at hand.
Discover
Interviews, contextual inquiry, observation, diary studies, jobs-to-be-done, journey mapping, market and competitive analysis.
Shape
Personas and profiles, workshops, opportunity framing, concept exploration, service and experience strategy, roadmaps.
Evaluate
Usability testing, prototype research, heuristic reviews, surveys, benchmarking, A/B testing, and mixed-method measurement.
Lead
Research program leadership, stakeholder alignment, vendor partnership, team development, research operations, and executive communication.
Leadership
I have led small research teams, shaped research agendas, managed end-to-end engagements, and built durable partnerships with product, design, engineering, and data teams.
Domains
Consumer technology, retail, payments, enterprise software, healthcare, biotech, mobility, AR/VR, AI/ML, hardware, education, and financial services.
Experience
A long view of people and technology.
My career began in human factors and has grown alongside the devices, services, and systems people use every day.
- 2025–presentVersant
Senior User Researcher · Strategic research across golf-centered consumer products, including foundational learning and opportunities in AI and personalization.
- 2022–2025Chewy
Staff UX Researcher · Led research across care, trust, retention, and personalization to help make the pet-parent experience more useful and supportive.
- 2021–2022Meta
Senior Qualitative UX Research Lead · Explored emerging AR/VR use cases, AI/ML development workflows, and product roadmaps.
- 2020–2021Amazon
Senior UX Researcher II · Shaped global payments strategy and research operations across international markets.
- 2018–2020Uber
Senior UX Researcher Lead II · Developed a research agenda for strategy and design across multidisciplinary product teams.
- 2010–2018Amgen · IBM · Nokia
Research and leadership roles spanning biotech, enterprise experiences, mobile devices, interaction design, and North American UX strategy.
- 1995–2010Intel, Navistar, Rockwell Collins, NASA-JSC & FAA Human Factors Lab
Human factors and UX research across consumer and enterprise computing, vehicles, aviation systems, and spaceflight environments.
Education
Human factors, from the start.
Master of Science, Applied Psychology — Human FactorsClemson University · 1996–1998
Bachelor of Science, Psychology — Human FactorsFlorida Institute of Technology · 1992–1995
Public work, handled responsibly
Confidentiality is part of good research practice.
I share work that illustrates how I think, frame problems, and create influence—without exposing confidential research, participant information, or current client detail.
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